During a crisis, the media is often seen
as the enemy. Most companies and organizations do not realize that
adopting a strategy of working with the media can make managing the
crisis a lot easier. Participants understand how the media operates in a
crisis, how to proactively work with the media during a crisis, and how
to communicate through the media to reach all key audiences and
stakeholders. Participants also gain a solid grounding on how public
information fits into the Incident Command System.
This course is designed for practical
applications of crisis communication principles. This course will
explain what communication problems look like, the different phases of
crises, how to deal with them, and how to anticipate crises as part of
conducting effective public relations program. It will also explain the
role of a crisis communication team and teach you how to write a crisis
communication plan. Most importantly, it will emphasize the value and
importance of using social media in a crisis communication plan and in
marketing. Through case studies, you will examine best practices that
have worked for others. A diverse selection of resource materials will
help guide and supplement your understanding for practical application.
The overall goal of the course is to help develop your skills and
abilities as part of a crisis management team to help an organization or
company develop a credible and tested communication plan to effectively
respond to a crisis.
Applicants are required to provide proof
of successful completion of a university degree or two-year College
Diploma (minimum) or equivalent in a related discipline, OR related work
experience in emergency management.
Applicants who have not completed a
university degree or college diploma may be considered based upon
relevant emergency management work experience and/or post-secondary
credits achieved. These applicants will be assessed individually.
Who Is Right For The Program
Program participants represent a spectrum
of businesses and sectors, geographic regions and nationalities, and
areas of expertise. The unifying theme is a broad base of employees and
recognition of their critical role in Crisis Communication and Public
Typical attendee might include:
Heads of government agencies
Consultants¨ Risk Managers - Crisis management team
PR / media relations / communication team members
Human Resources professionals - Attorneys and paralegals
Plant/operations managers - Company spokespersons
Individual participants are welcome; management teams are encouraged to attend
Because a diverse participant mix is an
important part of every CPSPD Emergency Management program, we look for
candidates who reflect a broad range of industries, functions,
countries, and backgrounds to enrich the learning experience.
No payment is necessary until you have
been accepted into CPSPD Emergency Management program. After admission
notification, we will send you an invoice via email; payment is due
within 30 days of the invoice date. If admission is within 30 days prior
to the start of the program, payment is due upon receipt of the
invoice. Payment is required prior to the program start date. We accept
payment by company cheque, bank wire transfer, or credit card (Visa,
MasterCard). Details are included on the program invoice.
If you need to cancel or defer
participation, you must submit your request in writing more than 30 days
before the start of the program to receive a full refund. Due to
program demand and the volume of preprogram preparation, cancellations
or deferrals received 14 to 30 days prior to the start of the program
are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
Although there are no formal educational
requirements, admission is a selective process based on professional
achievement and organizational responsibility. We look for professionals
who have demonstrated emergency management talent and leadership
CPSPD Emergency Management programs enrich
both participants and their organizations, and require full commitment
from each party.
We deliberately design our programs to
encourage individual growth and to foster productive interaction among
participants. For that reason, proficiency in written and spoken English
CPSPD must receive your application and
any other required documents in order to prepare the application for
review by the Admissions Committee.
The program will be delivered using the following methodologies:
Lectures, discussions, syndicate work, Videos, case studies and
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