Use data analysis to gather critical
business insights, identify market trends before your competitors, and
gain advantages for your business.
What you will learn
How to separate randomness from truly correlated and potentially causative variables.
How to determine if certain variables
(e.g., your firm's spending on advertising or sales personnel) are
related to or are driving other variables (e.g., your sales)
How to generate forecasts of future
demand, and how trends, seasonality, and extreme events, along with
random noise impact our ability to predict the future
How to effectively visualize these relationships using the latest in data visualization tools
In our information age, companies have
access to unprecedented amounts information on customers--their
behaviours, interests, and buying habits--and the markets in which they
operate. Being able to analyse that data has become a critical skill for
decision makers at every level of an organization. Today's firms use
data to detect market movement before it becomes a fully-fledged trend,
helping them to stay ahead of the curve, tailor products and services to
specific customer segments, determine when and when to enter markets,
and differentiate themselves from competitors.
In this course, you will learn how to
unlock the value of data to create and grow an organization. You will
gain the analytical tools necessary to confidently describe the current
state of areas critical to your business, predict the likelihood of an
event occurring, compare two or more approaches to a business challenge,
and determine if a phenomenon you are seeing is coincidence or a
genuine insight. By the end of this course, you know how to make
data-driven decisions to find advantages and stay competitive.
Our portfolio of more than 200 training courses are currently designed to address the current training needs of our clients incorporating latest trends and internationally accepted best practices, in each distinct subject area.