Details

This course is to help you acquire a Growth Hacking Mindset‘. A growth hacker sets growth goals above the means; growing is his main goal and which channel, technique or tool is used for this is secondary.
 
No! Growth hacking is not just another intangible concept. It's an incredibly simple one. As a growth hacker, every strategy you execute, every tool you implement and every technique you develop should be informed by your desire for growth. It might seem self-evident that the singular goal of growth hacking is growth, but the beauty of this, and what makes growth hacking such a valuable practice, is its flexibility. It doesn't matter if you're a one-man start-up or a multinational corporation; growth hacking doesn’t discriminate and anyone can leverage it.
Digital is a battleground on which marketers are fighting to achieve competitive advantage. There can be uncompromising targets, constraining budgets, limited resources and a surplus of competitors against a backdrop of advancing tools and platforms. A conventional marketing approach is no longer enough. The only way to survive is to adapt for growth.
 

Course Outline

·         A growth hacking mindset
·         Growth hacking Vs digital marketing?
·         Skills of a growth hacker
·         What is the difference between growth hacking versus marketing?
·         Famous growth hacking examples
·         Where to get started in growth hacking?
·         Can I implement growth hacking in my team?
·         The growth hacking process
 

Who Is Right For The Program

This course is designed to meet the needs of all staff in your organisation who desire to learn new trends in growth hacking

Methodology

Interactive presentation, using practical exercises, demonstration, quizzes, hands-on group discussion, question and answer.  role plays and case studies, participants in this course will gain useful insight into how to identify and use the attitudes and behaviours that have a positive impact on increased productivity.